PROTON Edar has achieved a commendable success in building the PROTON brand name as the pride of the nation. PROTON's success story is a testimony of its product quality and excellent service. PROTON Edar has shown remarkable progress in the past and will persistently improve its services in the wake of increasing market competition and the impending challenges which the ASEAN Free Trade Area (AFTA) will bring.

The Toyota Way Since our inception, we have always aspired to enrich society through the Toyota Way. Our DNA is deeply embedded with Kaizen. The Japanese term for “improvement” signifies our never-ending pursuit of excellence. Through this philosophy, we strive to deliver what our customers value most: the quality, durability and reliability of a Toyota vehicle. Moving Forward At Toyota, we share an essential goal with you — the desire to continuously work to get more out of life. We believe that