Objectives •To showcase and promote the new technologies and latest innovation on agriculture, horticulture, agro-based and related products and services •To complement Government’s efforts in transforming agriculture into agribusiness, leading to enhanced productivity, food security, market-centricity, value chain integration and higher income generation •To position Malaysia as a center of excellence for agriculture and the agro-based industry in order to attract private and foreign investment •To explore global trade opportunities and expand business horizon •To promote agriculture and horticulture as a promising career / lucrative business in order to attract aspiring entrepreneurs and young generation •To establish and forge networks with international industry players, while deepening linkages with other sectors

Alliance Bank , KUALA LUMPUR Alliance Financial Group financial services consumer banking, SME banking, commercial banking, wholesale banking, Islamic banking, investment banking and stock broking businesses as well as unit trust and asset management rn